Financial Advisor vs. Portfolio Manager: What’s the Difference?

What is the Real Difference Between a Financial Advisor & Portfolio Manager?

I’ve been in the financial investment industry for over 45 years, and when looking for professional help with investments, people often come across two terminologies: a financial advisor and portfolio manager. While there’s some similarities in each of these roles, they focus on different aspects of managing your financial wealth and overall investments.

When you do understand the difference between a financial advisor and portfolio manager, it helps you ask the right questions and determines which one of these two may be a better option for you in your financial needs.

What Does a Financial Advisor Do?

A financial advisor assists clients in making decisions on their general financial picture. Of course, depending on the financial advisor, they may assist in:

  • Investment planning
  • Retirement planning
  • Potential cash-flow
  • Tax-conscious investment strategies
  • Risk management
  • Financial Insurance needs, and
  • Building towards your financial goals

What Does a Portfolio Manager Do?

Portfolio managers don’t typically focus on a client’s whole financial plan, their work is mainly around the client’s investments and how they’re structured/managed.

Essentially, a portfolio manager looks over how their portfolios allocations are aligning with the client’s overall financial goals and risk tolerance.

Financial Advisor vs. Portfolio Manager

In short, the easiest way to tell the difference between the two is to realize financial advisors typically look at the big, financial picture, while a portfolio manager focuses more so on the portfolio investments themselves.

However, that doesn’t mean that these two are completely divided.

“Can you give more insight on how you’re compensated?”

There are some financial advisors who advise their clients while providing investment management services, and there’s some portfolio managers who deal with portfolio management AND communicate with their clients directly. In general, some financial professions can perform both functions depending on their certification, firm, and overall service offers.

That’s why the job title isn’t as black and white as it appears on paper.

A Simple Comparison

Why Does the Difference Matter?

If you need assistance looking at an overall financial plan, consider looking towards a financial advisor who offers the overall services you need.

However, if your main issue is seeing how your investments are constructed/managed, then consider going into a portfolio manager.

If you need a mix of both, then there are some investors who may overlap (including myself).

An example of someone who needs assistance on both aspects is an investor who may need help figuring out how much to save for retirement WHILE finding a specific investment strategy from a portfolio manager to reach these saving goals. That’s where knowing a financial professional who does both financial advising and portfolio management role could benefit someone.

Questions to Ask a Financial Professional

When working with either a manager or advisor, you should ask these important questions:

1. What services do you offer?

Ask exactly what this person does for their clients. Don’t assume that their job title means they provide exactly what you’re needing.

2. Do you manage investment portfolios, and if so, how?

7. How does this specific investment strategy fit my goals?

Investment management shouldn’t ignore what the potential investor’s goals are. You should ask how the specific strategy the professional is showing you is intended to deal with your financial circumstances and goals.

Choosing the Right Kind of Professional

Not all financial professionals are going to offer what you are looking for as an investor.

The important question to ask yourself is what type of guidance do you need?

Someone whose searching for in-depth financial planning may prefer a professional who looks over their overall financial objectives. Someone who is simply looking for someone to manage their investments may just focus on a firm’s portfolio management skills and offerings.

Then you have those investors who need assistance on both aspects.

In short, the most important things to understand is what services are being offered, how decisions on your investments are made, how the financial advisor/portfolio manager is compensated, and whether their services and offers match your financial goals.

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